I liked this tumbnail because it kept my attention the most out of the ones on the page. The two cows draw attention to the text box and the thought bubbles create a diagonal between the title of the event and the describing text box. There is also no bleed, and the placement of the cows behind the text creates depth, further drawing the attention of the viewer. The first problem I see with this comp is that it does not specifically mention in the title that it is a chili cook off, it just describes the week long event that the cook off is taking place during, which could draw some who know what AG week is away from the ad. Also, there is a large amount of negative space near the bottom of the page that takes the almost disects the poster between the illustration and the foot note text. Also, the comp needs more dark areas. This can be solved by darkening the text color of the title and date. And fiallly, making the text box larger than the title in the thought bubble would make the overall composition seem more balanced and also get rid of some of the negative space near the bottom.
The intent was to cater to those who already recognized Ag Week but I agree, and I think the text box should include a possible header stating that it's a chili cook-off.
ReplyDeleteI also agree about the negative space and the size of the text box and I think fixing the text box size would in turn fix the amount of negative space.
As for the dark areas, the cows' spots will be solid black and the text will be more concentrated so the final comp will be darker. Also the addition of the chili title will help I think.
I personally don't like the bubble lettering now that I look at it again. I will change that if I use this one.
This was one of two I had chosen as my favorites.