Out of these thumbnails, the consensus between my partner and I were one of the top left 2 comps. Both advertise the car as a celebration of a classic car but show how it has been modernized. One of them uses a classic Plymouth ad and replacing the classic car in the ad with the Prowler and using the color contrast to the sepia ad to show its modern qualities and also makes the car pop from the ad. However, the slogan may change to better fit the car and to make the ad more understandable to the everyday viewer. The other favorite shows the prowler outside of a Mel's drive in. The slogan at the top states that it is a tribute to the American Hot Rod, a slogan used by Plymouth when the Prowler was first released. The use of the drive in shows the nostalgic qualities of the car comparing it to the traditional hot rods that are stereotypically placed in front of classic 50's pictures of drive ins. To improve upon this design however I would omit the cars in the background to put more attention on the Prowler. Also, I may combine this comp with one of the bottom left two comps adding a mild classic pin up girl to the hood adding how the car is both classic and sexy.
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