Best Marker Comp

I felt that this was my best display of a marker comp. This was my favorite piece to work on throughout the semester and I think that interest in the subject matter helped me to create this comp. I felt that the background could have been blended better, but other than that it was a successful marker comp that accurately portrayed the finished product.

Best Design Concept

So, this is the 3rd time I have uploaded this image (I really like it ) I felt that this showed the best use of the design elements of all my pieces. The larger picture on the left balances out the mass text to the right. The picture also leads the viewer to the large text body by using its organic shape that comes to a point, pointing at the text. Also, the warm colors of the dancers contrast with the cool colors of the background bringing in the attention of the viewer. The abstract shapes of the background add movement to the work and hold interest without overpowering the text. Finally, the use of text boxes point out attention grabbing quotes from the text that will intrigue the reader and make them want to know more.

Best Typography

This was a difficult choice for me, I did not quite know which method of typography was best for choosing this, so I just stuck with one that shows capability (I.E. text wrapping, using multiple texts) but still was simple enough to not distract from the message. I though that this also effectively unified the type with the photo by giving the whole poster an elegant feel without using that gaudy cursive type that many like to use in more "classy" ads.

Best Creative Concept

I thought that the car ad was one of my more creative, or at least interesting, concepts. I used an old Plymouth ad and replaced the original car with my vector art. I also adjusted the fonts to match the original ad. I felt that using this ad would draw attention to the car from multiple crowds that would have previously not been interested in the Prowler, by interesting groups that would look back on this ad and remember the original one, and the younger crowd who is going with the current fad of retro goods.

Best Tradtional Copyfitting

I felt that this was my best use of traditional copyfitting because it was my only example where the copyfitting matched up with the finished product. I really don't like traditional copyfitting, I prefer eyeballing and that has always worked for my type before.